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for beginners

You don’t have to speak Italian to get ahead in Italy. Because whoever understands these two aspects is already on the right track!

[Cosa fai?] 
A gesture that somehow means everything

Simply press your fingertips together, point them up and hold them under your nose. A gesture that simply connects everyone with Italy. And anyone who has ever ventured into Italian traffic will know: this gesture doesn’t necessarily have anything to do with Amore. Rather, it can be interpreted as an indefinite ‘something’s wrong’. But among friends, this gesture is often used very jokingly, almost playfully. And generally used so often that the consequences of this hand movement are usually limited. You could almost say: when used in traffic, it’s like honking but with your fingers. Just quieter.

[la sprezzatura] 
It just looks great!

No question about it, we associate one or the other cliché with every country. And when it comes to design, people often think of Italy! There is often talk of “Italian design” around the world. But: what does this term actually mean? This semi-official definition proves how divided even experts are ib the subject: “The Italian design mixes functionality and irony. It is a pleasant, fluid and at the same time complex design full of emotions and suggestions.“ Everything clear? Hardly. Maybe you just have to look at Italian fashion to understand what it means. It’s the feeling of dressing yourself in a casual and elegant way. There is no magic formula for this — which would have been a great help for us — but it does have a term of its own: sprezzatura. According to the official definition, the ability to apply “a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it.”

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