San Casciano in Val di Pesa, December 2020 – Laika Caravans has been appointed Brand Ambassador for Design by Tesori d’Italia, the international network that has been working for years in the promotion of Italian excellence, such as the Autodromo Internazionale Enzo e Dino Ferrari in Imola, included among the certified Tesori in 2019.
Tesori d’Italia Ambassador Programme – which will include Laika – is a project of selection of products and brands that best represent the Italian spirit. The programme is based on a precise strategy to promote Made in Italy, especially on Asian markets. Tesori d’Italia network has indeed a decisive entrepreneurial contribution in the business community of WJNetwork and in an international network formed by the Tesori of Japan Association and W’Japan Co. Ltd. in Japan. Tesori d’Italia already includes several brands in the Food sector and now opens the Design section with Laika Caravans, on the market for over 55 years.
The range of Laika products includes all types of caravans, from camper vans to motorhomes. The three series Kosmo, Ecovip and Kreos offer unique motorhomes that maintain their value over time and are distinguished by Italian design, craftsmanship and maximum safety. The modern production plant in San Casciano in Val di Pesa is one of the most advanced in Europe, thanks to its technological equipment. Laika makes “made in Italy” synonymous with quality, reliability and technical excellence, packed with passion for the world of plein air.
Design plays a central role in the conception and construction of Laika vehicles: the brand willpower to propose a typically Italian design is clearly expressed in every element, from the smallest details to the largest components. Laika’s style is expressed in the sinuous lines and curved walls – evoking the Chianti hills – as well as in the car-inspired exterior look. The manufacturing techniques used to build Laika motorhomes are rooted in the long Tuscan tradition of carpentry: in this region, love for beauty and manual skills have always given life to a great tradition of craftsmanship, which is intrinsically part of Laika’s DNA.
The attention to detail and craftsmanship of the Tuscan manufacturing tradition make each motorhome absolutely unique, artfully crafted to fully enjoy the “Dolce Vita”.
Laika has already been collaborating for some years with Tesori d’Italia for the Tour dei Tesori, a voyage of discovery of Italian excellence on board a low-profile Kreos. Kreos has travelled all over the country from north to south, and still continues its journey to meet and tell about people, companies, organizations that contribute daily to create the value that makes Italy unique. Today Laika joins the Brand Ambassadors of Tesori d’Italia, in recognition of the prestige of the Tuscan brand.
The Ecovip series offers a versatile selection of living worlds. Each combination includes both movable back cushions and decorative cushions.