Since its foundation in 1964, Laika has been renowned for its innovative vision and passion for exploring the world’s wonders. With this same pioneering spirit, we are excited to launch the Laika AI Experience at the Salone del Camper 2024.
The project, first showcased at Milan Design Week 2024, involves creating digital artworks using Artificial Intelligence, inspired by the forms and spaces of Laika motorhomes.
Each visitor will have the chance to design their own unique Motorhome of the Future!
By engaging with the Laika AI Experience, visitors can share their creations on Instagram with the hashtag #LaikaParma2024. The image with the most likes will win a trip with a Laika motorhome.*
The Laika AI Experience has been developed in collaboration with Temera, a company specialising in IoT solutions for businesses, and Open Innovation. This partnership aims to create a unique and enjoyable experience, bringing a touch of La Dolce Vita to the Laika stand at the Salone del Camper in Parma.
Terms and conditions of the promotion are provided below.
Terms and Conditions
*The promotion applies exclusively to images generated by the Laika Experience “Create Your Motorhome of the Future” and shared on Instagram with the hashtag #LaikaParma2024.
Promotion period: 14.09.2024 to 22.09.2024, inclusive.
The creator of the image with the most likes by 9:00 AM on September 23, 2024, will win a trip with a Laika vehicle, on loan, free of charge for 4 days (Thursday to Monday), to be taken between November 2024 and April 2025, subject to vehicle availability. The vehicle must be picked up at and returned to Laika Caravans S.p.A., San Casciano in Val di Pesa (FI), via Certaldese 41/A, between 8 AM and 4 PM.
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The Ecovip series offers a versatile selection of living worlds. Each combination includes both movable back cushions and decorative cushions.