San Casciano Val di Pesa – October 2020

From October 1st, Michel Vuillermoz has taken the position of Laika Head of Product Management.

38 years old, from Aosta, journalist, binational degree in Languages and Communication, Michel Vuillermoz has more than ten years of experience in the world of recreational vehicles, of which he has always been a passionate connoisseur and user himself.

After more than ten years of journalistic activity at an Italian online magazine of the recreational vehicle sector and 2 years of experience as Marketing & Communication Manager at Erwin Hymer Group Italia S.p.A., Michel joins today the Laika Team as Head of Product Management with the aim of enhancing, strengthening and developing the Laika product offer.

“I feel lucky to dedicate my time and energy to a product that has always fascinated me. The motorhome is not just a vehicle: it is the companion that takes you wherever you want, letting you enjoing its beauty.

As a team we work to make the Laika product even richer in Italian tradition and high technical standards to meet the new needs and demands of Laika customers both nationally and internationally”.

To Michel goes the warm “good luck” from all the Team Laika, knowing that he will bring an important contribution to the brand.