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Customer satisfaction becomes an even more important issue for Laika.
"A premium product deserves a premium service": this is one of the basic principles of the Laika philosophy. From the very beginning Laika has considered the Customer Service as one of the most significant factors to guarantee full customer satisfaction. For this reason LAIKA has further strengthened its Customer Service Department by introducing a new employee. Starting January 2011, Martina Boncinelli will also be part of the team. Martina who has been working for several years in the Laika Quality Control Department, will take care of various export markets thanks to her good knowledge of English and German. She will take care of Scandinavian markets, English speaking markets and of Eastern Europe countries.
 The Laika Customer Service, an excellent team, is lead by Massimo Pratesi, extremely fluent in English and French, who has been working at Laika for nearly 10 years. The complete staff offers high competence and quick replies to Laika customers and to Laika dealers. All members are always available, either by e-mail or phone and can communicate in the five most important European languages (English, German, French, Spanish and Italian). The Customer Service Manager is supported by the Customer Service Technical Manager, Massimo Vanni, who has an excellent experience as he has been working at Laika for more than 35 years. Further members of the team are Angela Migliorini who speaks four languages and deals with English, French, and Spanish speaking customers, and Boris Enders, working with Laika for several years, who primarily deals with the German and Austrian markets and who also prepares all technical information for the dealers. In the "backstage" of the Customer Service Department we wish to mention, among others, Damiano Brogi and Valentina Rocchi (spare parts) and Alessandro Antonini (technical documentation).
Among the many initiatives which are being organised this season by Laika in order to constantly strengthen the Customer Service, a special mention is reserved for the technical courses about Laika products which are addressed to all European dealers. This year the number of courses and their duration have been increased: the courses, several sessions in English, French, German and Italian, began in autumn 2010 and will continue until late spring 2011. All dealers who have already participated in the courses, have sent al least 2 emplyees to the factory, which is a clear sign of the high relevance of the Laika company for all European dealers.
Another of the important activities of the Laika Customer Service is the Laika visits to the dealers. In fact, the Customer Service not only works in its own office, in Tuscany, but its members also travel abroad. The Technical Manager schedules visits at the dealers’ premises in order to check vehicles on the spot and to recommend specific actions and procedures, when needed. Thus the Laika dealers can benefit from a personal and customised service which enables them to guarantee what has always been Laika's most important aim: the total satisfaction of their customers. "As members of the Laika Customer Service Department, our main aim is the full satisfaction of our customers. In order to reach this aim we are promoting many activities and providing more personal support. Who owns a Laika motorhome is a very special client!" (Massimo Pratesi, Customer Service Manager).
Even the technical documentation underlines the positive development of Laika in Europe: starting this year the Laika instructions for use and maintenance will also be available in Swedish which shows the continuing expansion of Laika on the Scandinavian market.
The team of the Laika Customer Service is always on duty and can also be contacted by e-mail at
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